IABC Africa - All Marketing Articles

Brand evangelism promotes rapid business growth

The excitement in her voice was unpalpable and I felt it from I was. Shola has just closed her biggest deal since she started her cake business.

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Nnaemeka Kenechukwu

2nd June

3 mins

Small business are springing up everyday

According to Convergehub 2019, over 50% of small businesses fail in their first year. These statistics are not to discourage you or make you perturbed about your cha...

Nnaemeka Kenechukwu

28th April

2 mins

Brand consistency is a must for every brand that wishes to gain brand recognition and build trust and loyalty among their targeted audience.

When we hear the word “consistency is key”, what does it mean? For a business, brand consistency leads to brand recognition which helps in building trust betwe...

Ojibe Ik

11th September

3 mins

A well-designed logo is an easy way to convey to your potential customers that your business is professional, trust-worthy, and provides quality goods and services.

A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition of a company, organization, product, or brand. It is used to...

Ojibe Ik

6th May

3 mins